DIGITAL MARKETING
EUROPE 2022
Conference

[March 29 - 31, 2022 | Conference & Workshops | Online]

TALKS

[Confirmed Talks]

Dean Schuster

[truematter, US]

Why UX Matters: The Chips & Pickle Story

Even the smallest interface design decisions can have a seismic effect on business. Yet digital product teams continually miss the little things. Why? Join Dean on a tour of seemingly insignificant interface design quirks (and enabling processes) that have changed history, caused mass panic, otherwise upended society, and completely ruined his sandwich.

Session Keywords

# Failure
# users
# UX
# UI

Stephanie Gutnik

[Yahoo, Canada]

Not Your Mother’s Billboards: Adding Digital Out of Home to the Media Mix

This presentation will discuss everything a marketer needs to know about adding digital out of the home to their media mix: from planning and creative production to data, measurement, and attribution. It will also go a step further to explore the implications of consumers’ psychological responses to omnichannel marketing campaigns, along with attitudinal and behavioral reactions to digital out of the home.

Session Keywords

# Emerging Media
# Digital Out Of Home (DOOH)

Gregory Holland

[Impression, UK]

Futureproof Your Paid Search

A sequel to Gregory’s talk in 2022 on Futureproofing your Paid Search, this talk will look at the events which transpired in 2020/1, and what will be coming and need to be adapted to in 2021/22, with tips on best practices in this automated age.

Session Keywords

# Google Ads
# Paid Search
# Bidding
# PPC

Kyle Roof

[High Voltage SEO, Germany]

Rank for More Keywords: Mindset, Semantic Optimization, and Advanced Interlinking

In this talk, Kyle will show you how to be a better SEO and rank for more keywords. He will show how to build pages that have semantically related sections that have the opportunity to perform better than the pages you are building now.

Session Keywords

# Semantically Related
# Supporting Content
# Interlinking

Phil Pallen

[Phil Pallen Collective, US]

Branding Is Your Secret Weapon

Learn how to properly position, build and promote your brand to get results. Leaning on real-life examples from the hundreds of brands Phil has personally developed, these unique tactics are actionable—making your digital marketing strategy better than before.

Session Keywords

# Personal Branding
# Brand Strategy
# Social Media Marketing

Piotr Bombol

[Gameset, Poland]

Let’s Play! Introduction to Gaming Marketing

Gaming marketing made simple – what is it & why you should care? Get to know your newest target group – gamers and learn how to enhance your brand image, engage young consumers and sell your products along the way.

Session Keywords

# Metaverse
# Gaming
# Esports

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