How to Use Facebook Ads to Sell Event Tickets
By giving samples, supermarkets like Mash and Costco have been able to increase sales by up to 2,000 percent, according to the Atlantic. In this session Sarah will show how she used a similar tactic to help strategyzer.com sell tickets to their $2199 event, at an 1866% ROI.
How to Apply Performance Marketing Across Every Step of the Sales Funnel
Instead looking for a silver bullet, test continuously small details across the whole customer journey. In a long run this will give you a distinct advantage over you competitors. In this session you’ll be introduced to the best Performance Marketing practices to improve your digital marketing efficiency at every step of the sales funnel: Awareness, Lead Generation, Sales and Retention.
Communities as a Marketing Vehicle
Alicja will share her experience from both corporate space (Microsoft, Atlassian (from the Partner point of view) and influencer marketing.
See.Sense – Our Online Story
A practical presentation of ‘Our Online Story’ from 5+ years experience of growing a small cycling brand into a, now shipping to over 75 countries with a community of over 70,000 cyclists.
The Fundamental Anatomy of Digital Product Goals
In this talk, digital product leaders and teams will gain a more complete understanding of the power of well-conceived digital product goals, which must always:
Lean Content Strategy for Startups
During this talk you will learn how to strategically plan, produce, test and analyze content in efficient ways. We will explore different tools and methods that enable you to implement a successful content strategy even with limited resources.
How to Get a Knowledge Panel without Wikipedia
In this session, you’ll discover what the stakes are for your brand, and how to get your place in Google’s Knowledge Graph, with or without Wikipedia.
Become Pricing Ninja – Increase Revenue, Enhance Customer Growth and Gain in-Depth Knowledge on Competitive Dynamics
Setting a price for a product is one of the most important decisions a company can make. Find out how to do this.
Brand Strategy Meets Digital: Differentiate or Die
Join Markus on an exploration on how brand strategy and positioning can help you to create and articulate a differentiated value proposition – and how to translate this for digital success.
Perspectives on Trends: Facebook and Instagram
Simon Beyer will during his energized presentation provide insights and perspectives that provide useful action points for you and your advertising in 2021.