DIGITAL MARKETING
EUROPE 2021

MAY 11-13

VILNIUS

CONFIRMED TALKS

Jillian Ney

The Social Intelligence Lab, United Kingdom

The Secret Brain Science of Content Optimisation

As humans, we’re hardwired to connect and interact. Today, these interactions have scaled up with the help of technology. Our lives are becoming increasingly digital and social media has grown as an important channel to connect and interact with audiences. But not all content is created equal. You need a system that ensures your content ideas attract the right kind of attention from the right kind of people.

Session Keywords

? Content Marketing
? Behavioural Economics

Stian Reinhartsen

Reinhartsen Media AS, Norway

Reaching the Digital Traveler – the Viking Way

The topic of reaching the digital traveler is important because the travel pattern of millennials and Gen Z is a lot different than the travel patterns of baby boomers. Businesses and brands need to adapt to meet the changing in times both in the product they deliver and the marketing.
Stian will touch mostly on marketing, showcase different social media cases he have done and how we can use social media to reach and engage the travelers.

Session Keywords

? Social Media Marketing
? Instagram Destinations

Russell McAthy

Ringside Data, United Kingdom

Your Marketing Data is Pants!

Modern brands have a lot of data at their fingertips. The challenge is often making that data useful, communicating it in the right way and putting it in context. In this talk Russell will showcase examples of how you need to think differently about the data you have, how you need to use it and ways you can utilise the data so it has more value.

Session Keywords

? Data Analytics
? Marketing Measurement
? Reporting

Elinor Cohen

The Engagement Strategy Group, Italy

Startup Marketing – Why It Is Not Enough to Have a Great and Innovative Idea

Being a native of the “Startup Nation” and having decades of experience working in and with Startups in almost any imaginable field, Elinor have learned that having a great idea is not enough. You can have the best idea, the most innovative approach and even no competitors (yes, this CAN happen… not often, but it can) and still your startup will fail. Why?

Session Keywords

? Marketing Strategy
? Startup Marketing
? Entrepreneurship

Walter Jennings

Asia Insight Circle, Hong Kong S.A.R.

Influencer Engagement for B2B & Corporate Reputation

Influencer relations has exploded in the past few years. Now major corporations are engaging influencers to build and expand their corporate reputation, as well as their long sales cycle B2B brands. Walter launched and led the International KOL program at Huawei globally, and now leads a program for a global private jet brand.

Session Keywords

? B2B Marketing
? Influencers

Kotryna Kurt

Linkedist, Denmark

Online Personal Branding: Business Influencers on The Rise

When everything is shifting towards digitalization and personalization, we see that more and more people are developing their digital brands. Only this time it is business people, marketers, entrepreneurs, investors rather than pop and movie stars. It is really important to understand the role that a professional personal brand can have on a person’s overall success. How do people build professional online brands?

Session Keywords

? Personal Branding
? Digital Marketing
? Social Image
? Branding

John Warner

Click Consult, United Kingdom

Search in 2030 – Keywords, Structured Data, Machine Learning and Why Search Has a Bright Future

The future of search is bright, and the tools and techniques we need to prepare mostly already exist. With Microsoft listing SEO as the number one hard skill for the 2020s, along with data analysis and copywriting in 2 and 3, the skills of search marketing teams are earning recognition as vital for the next decade. Find out in John`s session what the future holds for search and digital marketing, and how you can get ready.

Session Keywords

? Search
? SEO
? Machine Learning

Geraint Evans

Dr Geraint Evans, United Kingdom

Who Are We in 2020? Exploring Differences in Our Physical and Digital Lives

In this interactive session Geraint Evans, will explore the underlying reasons why people might differ in their physical ‘real’ self – compared to your social-media life. Business leaders, marketers and digital practitioners are fighting every day to get “cut through”, maximize their increasingly stretched spend, hoping that one day their ideas will go viral. However, do they really know who they are targeting?

Session Keywords

? Social Media
? Target Audience
? Customer Experience

Bernard Zitzer

Bernard Zitzer, Germany

Owning the B2B SAAS Market – How to Become an Organic Visibility Leader

If you’re not already traffic leader of your market, you need to know what your competitors are doing right and wrong to become one! In this talk Bernard will guide you through the steps of how to first catch up with your competitors and then how to overtake them successfully. Bernard will show the steps his company took, methods they have used and processes they have established to use Google as an automated traffic machine bringing our content in front of relevant users and therefore creating not only major brand awareness but also qualified leads.

Session Keywords

? Competitor Analysis
? Content Strategy
? SEO
? B2B Marketing
? SAAS

Giedrius Morkūnas

Focused Serve & Tandemo Sprendimai, Lithuania

How to Apply Performance Marketing Across Every Step of the Sales Funnel

Instead looking for a silver bullet, test continuously small details across the whole customer journey. In a long run this will give you a distinct advantage over you competitors. In this session you’ll be introduced to the best Performance Marketing practices to improve your digital marketing efficiency at every step of the sales funnel: Awareness, Lead Generation, Sales and Retention.

Session Keywords

? Performance Marketing
? Conversion Rate Optimization

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