DIGITAL MARKETING
EUROPE 2023
Conference

[March 28-29, Online Edition]

TALKS

[Confirmed Talks]

Rami Deeb

[Talkwalker, Luxembourg]

Consumer Intelligence and the Age of Predictive Marketing Analytics

This session will address how consumer intelligence is transforming the operating model for marketers from reactive to proactive. The talk will lay out examples of how marketers can leverage big data and AI not only to develop impactful campaigns but also to establish holistic omnichannel experiences between brands and audiences.

Session Keywords

# Consumer Intelligence
# Customer Behaviour
# Big Data
# AI

Sarah Sal

[Hootsuite, Belgium]

3,118 Opt-ins in 7 Days at £0.54/Lead While Beating FB Ad Fatigue

Often Advertisers complain: “My ad campaign performances dropped. I think it’s because Facebook has changed their algorithms”.

Sarah is using a case study here based on a campaign she has been running since back in September 2015. In it, over a recent 7-day period, we received 3,118 opt-ins at £0.54/lead to share strategies she used to beat fatigue by using storytelling.

Session Keywords

# Storytelling
# Ad Fatigue

Veronica Gentili

[Glisco Marketing, Italy]

How to Deliver Successful Facebook Ads After the Cookie Apocalypse/iOS Update

Managing Facebook Ads after the iOS 14.5 update and the progressive cookie deprecation is becoming harder than ever. How to keep achieving results – as leads and sales -? What are the best practices and tools to embrace in order to keep tracking campaigns results? How to manage the Facebook Machine Learning System in order to get the most out of it?
Discover this and much more in this session.

Session Keywords

# Facebook Ads
# OS Update
# Cookies

Brendan Almack

[Wolfgang Digital, Ireland]

No Cookies, No Problem – Leveraging an Integrated Email Strategy in a World Wihout Third Party Cookies

With the recent roll-out of Apple’s iOS14 update giving users the option to opt-out of cooking tracking, as well as Google’s move away from third-party cookies, businesses can no longer rely on third-party data.

In response to this industry shake-up, Brendan and Lorna will break all this down for you, giving you Wolfgang’s view and what’s needed to thrive in this new landscape.

Session Keywords

# Cookies
# Email
# Social Media

Lorna Noone

[Wolfgang Digital, Ireland]

Brendan Almack

[Wolfgang Digital, Ireland]

Lorna Noone

[Wolfgang Digital, Ireland]

No Cookies, No Problem – Leveraging an Integrated Email Strategy in a World Wihout Third Party Cookies

With the recent roll-out of Apple’s iOS14 update giving users the option to opt-out of cooking tracking, as well as Google’s move away from third-party cookies, businesses can no longer rely on third-party data.

In response to this industry shake-up, Brendan and Lorna will break all this down for you, giving you Wolfgang’s view and what’s needed to thrive in this new landscape.

Session Keywords

# Cookies
# Email
# Social Media

Silvina Nuñez

[Optimational, Estonia]

How to Develop a Successful Multilingual Content Strategy to Meet Your International Businesses Goals

In this presentation, key considerations and insights on how to plan and implement a successful content strategy in multiple languages to meet your international business goals will be shared.

Session Keywords

# Global Communication
# Multilingual Content Strategy

Yagmur Simsek

[Re:signal, Turkey]

How to Create an SEO Content Strategy for Your Startup From the Scratch: Free Templates Included

Yagmur is aiming to create a free roadmap for startups and small businesses and tell more about the steps they should be following while they are creating their website SEO content strategy from the scratch. She is planning to provide free sheets or docs as templates that she will recommend during her speech.

Session Keywords

# SEO
# Content
# Start-ups

Charlotte Tomlinson

[Hallam, UK]

Using Search Data to Power Your Marketing Strategy

This talk will give attendees actionable takeaways to support developing their marketing strategy. They will learn how to use search data for:

– market research
– competitor research
– audience research & customer pain points
– positioning their products/services

It is relevant for digital, SEO and paid media professionals as well as more general marketers from CMOs to Marketing Managers.

Session Keywords

# Search Data
# Marketing Strategy
# SEO
# PPC

Clarice LIN

[BaselineLabs, UK]

Get Your First 1000 Subscribers: The 7 Vital Elements to Growing a YouTube Channel

In the session, you’ll learn:
> how the YouTube algorithm works
> what are the 7 vital elements to accelerate your channel growth
> what are the 5 essential tools to scale your channel efficiently.

Session Keywords

# Video Marketing
# Small Business
# Youtube

Matt Sutton

[Trafficguard, Singapore]

Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

In this presentation, you’ll learn about the current threat landscape, how to verify advertising engagements as they occur, and proactively block invalid traffic from infiltrating search campaigns. Matt Sutton, Chief Revenue Officer (CRO), TrafficGuard will share his insights into creating bigger and better outcomes for digital advertising campaigns and discuss how organizations can deploy end-to-end protection and detection capabilities to maximize ROI.

Session Keywords

# PPC Fraud
# Performance Marketing

Enrico Pavan

[Analytics Boosters, Italy]

GA4, First Party Data and Custom Attribution Model. An Explosive Cocktail for Your Ecommerce: Handle With Care!

Universal Analytics still remains the basis on which to generate stable actionable insights activities but GA4 is proving to be a complete 360 ° tool. Yes ok, it is not yet at its maximum .. indeed, but surely there are some features that allow you to do in-depth analysis and get excellent information in terms of data decision.

Session Keywords

# E-Commerce
# Analytics
# CRO

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