DIGITAL MARKETING
EUROPE 2022

Sarah Sal

Position: Facebook Ads Specialist

Company: Hootsuite

Country: Belgium

[Biography]

Sarah’s a Facebook Ads Specialist at Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she’s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.

She’s written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer’s Power Hitters Club, and the likes. And she’s even presented inside Perry Marshall’s iconic 80/20 Facebook ads course.

[Workshop]

Writing Social Media Ads That Convert Into High ROI

Ad copy is often an underutilized asset.

Sarah helped companies like Strategyzer make $18.66 for each $1 spent on ads by writing more persuasive copy. While their previous ads only made $0.40 for each $1 spent on ads.

It’s about having convincing ads that don’t look like an ad.

There was the case of a SharkTank company whose ads weren’t profitable and used to think they had a targeting problem. By helping them with more persuasive ad copy, not only did they reach sought-after profitability, but they also got the most sales in a single day on Facebook.

And in this Workshop, she will help you write better converting ad copy. 

[Agenda]

Part 1: Example of high converting FB ad copy

Part2: How to write persuasive ads

  • We will explore 10 Techniques for Writing Effective Long-Form Facebook Ad Copy.

Part3: How to make sure your ad does not look like an ad

[Objectives]

Good copy is assembled, not written. Even if you are not a good copywriter, I’ll show you how to write persuasive copy. The idea is to leave the workshop with a copy you can use to promote your business

[Target audience]

The target audience is for anyone who runs ads. Whether as an agency or business that run ads on their own.

[Technical requirements]

You will just need a piece of paper or a laptop to write on.

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