DIGITAL MARKETING
EUROPE 2022

Yagmur Simsek

Position: Senior SEO Analyst

Company: Re:signal

Country: Turkey

[Biography]

Yagmur has been working in the digital marketing industry for 6 years with experience in SEO and content strategies. Over the last years, she had worked with clients from various industries and also learned more about the startup ecosystem and startup growth. She’s currently working as a Senior SEO analyst at Re:signal company based in the UK. At Re:signal Yagmur is consulting various international clients which already gave her a chance to see very unique cases in different industries

[Workshop]

Let’s Create an SEO Content Strategy for Your Startup

Getting started with a content marketing strategy for your startup can seem daunting and also a difficult process when you don’t know where to start. In this workshop, we will cover SEO guidance and recommendations for creating a well-considered content strategy for startups and small businesses including “how-to” sessions, “to do or not to do” insights, holistic content strategy approach, user needs and intent analysis, budget-friendly tools and platforms to support your journey and more. 

[Agenda]

Part 1: Intro to SEO Driven Content Strategy

  • What is a content audit?
  • Why SEO is important for your content strategy?

Part 2: Developing a Content Strategy for Your Startup and Small Business

  • [Free Google Sheet to create your SEO content strategy roadmap]
  • Goal setting
  • Audience insights and identifying your personas
  • Choosing your main concepts
  • Coming up with topic ideas
  • Creating content briefs

Part 3: Making the Most Out of Your Content Strategy

  • Things to consider to improve the organic performance and visibility of your content
  • Tools and platforms to support your journey
  • Inspiring case studies and best practices

[Objectives]

The main goal of this workshop is to introduce participants including startup founders, marketing teams, small business owners to the main concepts and considerations of creating an SEO driven content strategy and maintaining those efforts in the best effective ways. The workshop will also be helpful in terms of giving them more idea on what are their main goals and which areas to focus more on and spend more time to receive strong investment returns.

[Target audience]

  • Startup founders, entrepreneurs, small business owners
  • Marketers
  • Content creators
  • Anyone looking to skill up on SEO driven content strategy

[Technical requirements]

The attendees will be provided with a free google sheet to make a copy before the workshop and prepare awesome answers for the initial questions to start. This would take a couple of hours of consideration. Thus, the sheet will be provided at least 2 weeks before the workshop.

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