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DIGITAL MARKETING
EUROPE 2022

Jason Barnard

Position: The Brand SERP Guy

Company: KALICUBE SAS

Country: France

[Biography]

Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that, he was a professional musician with the Punk-Folk group The Barking Dogs. And before that, he studied Economics and Statistical Analysis at Liverpool John Moores University.

Why does Jason call himself the Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking, and analyzing Brand SERPs since 2013.

[Talk]

Your Brand SERP on Google Is the Most Important KPI You Never Looked At

Three reasons your Brand SERP is the single most important KPI in your digital strategy
1) your new business card: Everyone who is important to your business is googling your brand name.
2) an independent appraisal of your content strategy: Google shows you (cards 100% open on the table) which outreach investments are performing, and which aren’t.
3) an honest reflection of your digital ecosystem: The simplest, most accurate, and cheapest market research imaginable. What Google shows is a naked representation of your audience’s opinion of you.

And of course, if they are smart enough to look at your Brand SERP, all of that is an open book to your competitors. And vice versa!

Jason will share with the audience how to ‘read’ a brand SERP in all three contexts above (a bit like reading tea leaves, but with real insights !) he can also tell people what to do to improve theirs… This leads to the clincher – by getting your Brand SERP 100% accurate, positive and convincing, you are necessarily building a coherent, multichannel and effective content strategy that engages your audience… and also a more balanced and positive digital ecosystem around your brand. Great stuff!

[Session Keywords]

# SERP
# Online Reputation Management

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