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DIGITAL MARKETING
EUROPE 2022

James Brockbank

Position: Managing Director & Founder

Company: Digitaloft

Country: UK

[Biography]

James is Managing Director & Founder at Digitaloft, a UK-based SEO and content marketing agency.

James has been involved in launching successful SEO and content strategies for some of the world’s leading brands in competitive sectors including eCommerce, finance, and automotive.

With a 12 year SEO career behind him, James can regularly be seen sharing insights at conferences including BrightonSEO, Pubcon, SMX, State of Search and more, as well as writing for publications including Search Engine Journal and Search Engine Watch.

[Talk]

A Proven Blueprint for a Scalable Content Strategy

Having the right content strategy can supercharge your site’s organic performance, but all too often marketers struggle to know how to prioritize content efforts for success.

Building topical authority is perhaps the quickest route to accelerating SEO success right now, but to do this needs a joined-up strategy that focuses your efforts on this one goal.

In this session, James will walk through a proven blueprint for creating a scalable content strategy that presents you with clear short and long-term actions to deliver month-on-month growth.

Attendees will walk away from the session with the knowledge they need to:

– Identify quick win content optimization opportunities
– Understand the scale of content needed to build topical authority
– Create a prioritized content roadmap
– Balance rankable content with link earning content

Based on examples of successful strategies, this is the perfect session for marketers looking to use content to double down on their organic search growth in 2022.

[Session Keywords]

# Content Marketing
# SEO

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