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DIGITAL MARKETING
EUROPE 2022

Alexander Novicov

Position: CEO, Book Author

Company: Way Boutique

Country: UK

[Biography]

Alexander Novicov is an author, storyteller, and content marketer. He runs a boutique agency called Way where they help companies become purpose-driven brands and create valuable content that is not focused purely on the product.
His book Not Another Pair of Shoes is endorsed by the well-known marketer Seth Godin. 

[Talk]

Stand Out By Building A Purpose Driven Brands

Differentiate your brand by becoming a purpose-driven brand. Learn the structure of a story and how to create content that makes an impact.

[Session Keywords]

# Content Marketing
# Social Media
# Emotional Storytelling

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